Past events

[The Brain] 24 Nov 2018 at 20:00

Discover what it’s like to be part of a collective brain: a self-organizing, complex system that generates autonomous output.

Doclab Live: Jacco Gardner’s Somnium 23 Nov 2018 at 20:00, 22:00

Sensory live performance in the ARTIS planetarium of Jacco Gardner’s new album Somnium and the kinetic installation Volverium by Thijs Biersteker.

DocLab Academy: Workshop Day at Lava Lab 20 Nov 2018 at 9:30

A full day of hand’s on workshops by several professionals, taking place at design and technology innovation lab Lava Lab.

more events

The Social Sorting Experiment

Through mindless online swiping and scrolling, we’re all ranked, categorized and profiled. But what happens under the shiny hood of your phone?

Through online swiping and scrolling, liking and sharing, we all leave behind a digital data trail. Social media and dating apps use this raw data to decide how to “best” cater to our needs. They rank, categorize and profile us—and every new online interaction further refines our ranking compared to everyone else in the database. Although we’re increasingly aware of this process of social sorting, hardly anyone gets to see the actual overview of where they stand in this ranking. And how this ranking enables social media to manipulate us in unforeseen ways.

The Social Sorting Experiment invites us to experience what happens under the hood of our phones. How do you rank on the index of attractive ears? Who do you most trust to leave your children with? How would you rate the cooking skills of the festivalgoer sitting next to you? Bring your phone and join in to find out!

After W/O/R/K, performed in collaboration with Anagram at IDFA Doclab in 2017, this is The Smartphone Orchestra’s next step towards a longer show in which the audience—led by their own phones—becomes the main character.

Project details

Year of development :2018
Created by:Steye Hallema
With:The Smartphone Orchestra

Available formats