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Algorithmic Perfumery

Based on the visitor’s personal data, an algorithm compiles a unique fragrance that is generated on site.

What if everybody could have their own personal scent? Generative perfume design is the emergence of the not too distant future. Custom scents are created by a machine learning algorithm based on the unique data we feed it, sowebecome an active part of our perfume’s creation process. Creator Frederik Duerinck previously made the award-winning multisensory installation Famous Deaths in which a famous person’s last few living minutes were recreated by using scent.

In this early version of the Algorithmic Perfumery, the world of scent is explored again. This time by using the visitor’s input to train the creative capabilities of the intelligent system. The AI will adapt and learn from every exchange. The outcome is a unique scent generated and compounded, on-site. By participating in the experience, visitors contribute to the on-going research to improve the system and reinvent the future of perfumery.

Project details

Year of development :2018
Created by:Frederik Duerinck
With:Mark Meeuwenoord, Vincent Soffers

Available formats