Past events

DocLab Live: Immersive Showcase 22 Nov 2016 at 20:00

Immersive storytelling is going through an unprecedented evolution. But where does the hype end and do new art forms take shape?

Industry Session: Putting Your Audience in the Story 22 Nov 2016 at 12:00

Virtual reality pioneer Zillah Watson tells you all about storytelling in emerging consumer technology.

Industry Talk: The (Un)defined Business of Interactive 22 Nov 2016 at 15:00

With over 10 years of digital non-fiction art production behind us, this talk explores future developments of interactive storytelling and how to fund it.

more events

Drawing Room

Step into the first “drawn reality” by Jan Rothuizen, about the “premium experience” of the tower room in an Amsterdam department store.

The visual artist Jan Rothuizen seems to be successful in every medium. Having perfected his half-drawn, half-written maps of the city of his birth in The Soft Atlas of Amsterdam last year, he effortlessly implemented an interactive version of his drawing style in Refugee Republic. Now he’s taking on virtual reality. Drawing Room is his first “drawn reality,” inspired by the tower room on the roof of De Bijenkorf department store in Amsterdam. The oldest department store in the city invited Rothuizen to spend some time there: to take in the view, to wave to the people down on Dam Square, or just to do nothing for a while. Starting this year, De Bijenkorf is inviting creative people of all stripes to find inspiration and create. This is part of a new strategy that’s geared less to the goods and more towards having a “premium experience.” What that exactly is, Rothuizen can tell you in his “drawn reality,” in which real and not real seamlessly merge. However “premium” this location may be, the view doesn’t immediately grant any insight. Take a good look around you: Rothuizen’s sharp observations are playfully spread across his virtual canvas.

Selected for IDFA 2015 and eligible for the IDFA DocLab Award for Digital Storytelling and the IDFA DocLab Award for Immersive Non-Fiction.

Presented as part of the DocLab: Seamless Reality program by IDFA and De Brakke Grond during DocLab Live: VR Cinema Showcase on 24 Novenber and as an interactive installation from 19-29 November.

Project details

Year of development :2015
Created by:Jan Rothuizen & Sara Kolster
With:Zesbaans

Available formats