Past events

[The Brain] 24 Nov 2018 at 20:00

Discover what it’s like to be part of a collective brain: a self-organizing, complex system that generates autonomous output.

Doclab Live: Jacco Gardner’s Somnium 23 Nov 2018 at 20:00, 22:00

Sensory live performance in the ARTIS planetarium of Jacco Gardner’s new album Somnium and the kinetic installation Volverium by Thijs Biersteker.

DocLab Academy: Workshop Day at Lava Lab 20 Nov 2018 at 9:30

A full day of hand’s on workshops by several professionals, taking place at design and technology innovation lab Lava Lab.

more events

The Faces of Facebook

This website compresses 1.2 billion Facebook profile photos into a full-screen mosaic, and a remarkable world atlas

There are more than 1.2 billion Facebook profiles in this full-screen mosaic, so many that all you see is colored pixels. But zoom in on them and the faces become recognizable. There the faces are of people young and old: men and women, European, Asian and African. Natalia Rojas has used these profile photos to create a remarkable and fluid world map. Instead of a map of countries, it is a chart of people and how they present themselves. It is only by seeing so many portraits in one go that we realize the stereotypical ways in which the world’s citizens present themselves on Facebook: as a macho man with muscled torso, as the happy couple in front of a twinkling Christmas tree, as the happy tourist pretending to push over the leaning Tower of Pisa, as Super Mario from the eponymous video game, as Lionel Messi, Cristiano Ronaldo or some other star soccer player. Rojas’s photo collage (ordered chronologically by date of signing up) confidently and accurately demonstrates that on Facebook we are not who we are, but who we long to be – and the person that we want other people to see us. Dreamed identities, that’s the trademark of Mark Zuckerberg and his ilk.

Project details

Year of development :2013
Created by:Natalia Rojas

Available formats