IDFA DocLab Interactive Conference 2014 23 Nov at 9:30am
Mark the date: Sunday 23 November 2014
A simple but effective online timewaster: stop your cursor somewhere on the screen and a picture is loaded in which someone points right back at it.
Last June, a new online timewaster took its place beside cute kitty pictures and Facebook’s endless stream of messages: Pointer Pointer. In the first four days of its existence, the site was already visited over a milion times. And no wonder: the concept is as simple as it is effective. Place your cursor anywhere on the screen, hold still for a few seconds (the lag in load time was purposefully created), and a picture appears in which someone points exactly at the white arrow on your screen. When you move your mouse a new image is loaded, and once again someone is pointing to the cursor in its new location. The pictures seem to have been downloaded at random: lots of partying students, a few artistic poses, and some truly surprising pointing stances. But the simple concept, created by Amsterdam-based experimental interactive design studio Moniker, is built on an astute observation on the modern-day web: the cursor is disappearing, made obsolete by the touchscreens on our smart phones and tablets. Pointing is passé – these days, it’s all about swiping. Through Pointer Pointer, the Internet is pointing back at us – while it still can.