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Awkward Family Photos

A spectacularly popular website where visitors share their awkward family photos with one another and with the rest of the world: clumsy photos of gawky people in embarrassing situations.

It began as an in-joke between two friends, and Awkward Family Photos quickly became a worldwide Internet hit, attracting millions of views a day. The idea is as simple as it is effective: a friendly place in which visitors can share their awkward family photos with one another and with the rest of the world.

At first it was just the embarrassing pictures of founders Mike Bender and Doug Chernack and their friends, but now there are daily submissions from all over the world. The photos, subdivided into 16 categories such as “Holidays,” “Graduation” and “Mom and Dad,” cover the whole spectrum of the meanings of the word “awkward”: clumsy, uncomfortable, disturbing, painful, embarrassing. In some cases, the photos themselves are bad, or sometimes it’s the gawky people in them, while in other cases they reveal uncomfortable situations. In the category “Behind The Awkwardness,” people can comment on their submissions, which show them in all their awkward glory.

At IDFA, the site was showcased during the live storytelling evening Objective Stories.

Project details

Year of development :2009
Created by:Mike Bender/Doug Chernack

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